HELLO HELLO HELLO MY BEAUTIFUL PEOPLE!

Welcome to March Thumb-stoppers :) things that I saw on Instagram that made my thumb stop scrolling. Here I'll share what I think we can learn from it.

Without further ado let's get into it.

1. New Coca-Cola ad features Andy Warhol, Van Gogh, and Munch > watch it here > ok, I must say that this was SO FREAKING BEAUTIFUL AND FUN TO WATCH!! The audio made me feel like a little girl watching an old-school Disney movie. I think that there are multiple things we can learn from here, like, using relevant partnerships to support your product sales, using key sounds that consumers connect to your brand like the coca cola bottle opening sound, and so much more...but first I would love to ask a lawyer: the licensing rights to the pieces shown here how does it work? to the client: how much did this little piece cost? what were the KPI's of this campaign? How long will this campaign run? to the creative team: was this used in multiple ways? was it intended to be just social? –– this then leads me to some research, of course...  I found this article here from Coca-Cola themselves and one thing that I love SO MUCH about this campaign is how they decided to feature the work of emerging artists from Africa, India, the Middle East, and Latin America. In the article, Pratik Thakar, Global Head of Creative Strategy and Integrated Content for Coca‑Cola says "‘Masterpiece’ is not a story in which Coke appears… Coke is the story. [...] Creating human connection and bringing enchantment to everyday moments is what ‘Real Magic’ is all about." AHA! Here is my answer, it was obviously not just for social, they created "an online gallery featuring interviews with emerging artists from the nearly two-minute hero film, as well as  3-D billboards and a series of digital collectibles. The campaign launches this month in Latin America, followed by Asia and other markets later this year." Of course, because I am a great detective and coincidentally the group homework in March & April are both in AI, Ian from CreativeBloq in this article says that the commercial was also PARTY MADE WITH AI (!!!) "The VFX team at Electric Theatre Collective and creative agency Blitzworks used a mix of live action shots, digital effects and AI to create the commercial and its complex transitions. So, have we finally found a good use of AI? [...] The Coca-Cola Masterpiece campaign won't be restricted to the two-minute commercial but will also include 3D billboards and digital collectibles. As a way to celebrate art this is campaign is great, but as a way to introduce the world to new contemporary artists Masterpiece is fantastic."

2. Want to learn a new skill? Use the power of AI and ChatGPT to build a personal course for you to learn any new skill > watch the reel here > GREAT GREAT GREAT example of how to be super specific to ChatGPT with your prompts so that it can actually give you a hand!

3. Puede la inteligencia artificial quitarle el trabajo a un diseñadora gráfica? Quién preferirías que hiciera la identidad de tu marca? > Veanlo aquí, it's in spanish but I think you can get it even without the language? > This is also a resource I shared in this month's group homework but I think this is a great basic example of AI vs a Human.

4. Nail Your Personal Branding > See the post here > I think this was a really great piece, the design is simple but reaaaaally easy to read and digest, the colors are fun and it's easy to read, the amount of text is NOT overwhelming, the design is not the same in every single slide and I think the addition of the hand done design elements bring a lot of warmth and approachability to the content. I also really like the use of the lines to guide from page to page instead of the typical arrow + page number and the final page, ugh such a breath of fresh air, simple, to the point, with no small talk.

5. STOP MAKING NEW POSTS > Listen to this post because it's all we need to hear. > Truly, and with the group homework you know learned how to use AI to help paraphrase your captions!

6. How to brand around multiple passions > check the post here > THREADING, finding a common thread in between your topics, this will become a class in Uni soon, for the OG students you KNOW threading, also we have a bunch of LIVE classes on this, check "threading/content threads" on the search of the community, but anyways... I think this is a great exercise for all of us to do once in a while especially when we get stuck in the "niching" game. But I can see us using AI as well to do an exercise where we share with the AI our wants and dreams and it can help guide us into specific content topics or even ways to create a short explanation of what we want to do as multi-passionate individuals. I don't know just thoughts jaja.

7. We don't do reels and we still grow. > Read the post here > I enjoy the comments thread in this post a lot more than the post itself maybe? jaja I think that the post is great, the message is clear, and I do agree that whatever channel you use within Instagram has to be used intentionally, and you have to think about the audience that is consuming it as well as what you want the user to do, so I think a lot to learn from the content of this post overall. Another thing I want to mention is this new trend I see a lot which ends the carousel of a very thought-provoking/tip-esque style with a call to join their newsletter. I think that's really smart, I actually signed up for a newsletter through an Instagram account, we just need to make sure that the link in the bio goes directly to that subscribe page for the newsletter. 

8. Start selling what's in it for them. > Check the post here > This one has great advice on copywriting, I took some notes and hope to learn from this, it was awesome.

9. No new posts today! > watch reel here > definitely want to incorporate content like this! this account is awesome a lot to learn from him. I can see us using something like this to be used for example to promote a specific guide that has a collection of posts from our feed, does that make sense? In case you want to promote some posts that weren't posted recently you know?

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That's it! Hopefully, you learned something or you were inspired by any of these posts!

Let me know which one was your favorite in the comments, okay? okay. 

talk soon, 
Estefi

⚡️ Topic: Inspiration & Trends